diff --git a/crates/mem-cli/src/ingest_worker.rs b/crates/mem-cli/src/ingest_worker.rs
index bc4a5bb..8d8e7e8 100644
--- a/crates/mem-cli/src/ingest_worker.rs
+++ b/crates/mem-cli/src/ingest_worker.rs
@@ -10,6 +10,7 @@ use uuid::Uuid;
 use std::sync::Arc;
 use pgvector::Vector;
 
+
 /// Ingest worker — processes queued records through entity/fact extraction pipeline
 pub struct IngestWorker {
     pool: PgPool,
@@ -135,9 +136,15 @@ impl IngestWorker {
             .await?;
 
         tracing::info!(
-            "Ingest completed: {} (entities={}, edges={}, reviews={})",
-            ingest_id, total_entities, total_edges, total_reviews
+            target: "observability",
+            event = "ingest_complete",
+            ingest_id = ingest_id,
+            entities = total_entities,
+            edges = total_edges,
+            reviews = total_reviews,
+            "Ingest completed"
         );
+
         Ok(())
     }
 
@@ -187,7 +194,12 @@ async fn save_entity_to_db(pool: &PgPool, entity: &mem_core::entity::Entity) ->
     sqlx::query(
         "INSERT INTO memory_entity (id, project_id, name, entity_type, description, t_created, t_updated, confidence)
          VALUES ($1, $2, $3, $4, $5, $6::TIMESTAMPTZ, $7::TIMESTAMPTZ, $8)
-         ON CONFLICT (id) DO NOTHING"
+         ON CONFLICT (project_id, name) DO UPDATE SET
+           entity_type = EXCLUDED.entity_type,
+           description = COALESCE(NULLIF(EXCLUDED.description, ''), memory_entity.description),
+           t_updated = NOW(),
+           confidence = GREATEST(memory_entity.confidence, EXCLUDED.confidence),
+           source_count = memory_entity.source_count + 1"
     )
     .bind(&entity.id)
     .bind(&entity.project_id)